I wrote the book on building without a dev team.
Build It Anyway — The Business Owner's Playbook for Building Your Own Tools Without a Dev Team. Sixteen chapters of real, in-production builds. No theory. No dev invoices.
Why this book exists
Every business owner has a list of tools they wish existed. Most hand that list to an agency, wait three months, and get a bill. I spent a year building twenty-five of mine instead — apps, storefronts, and automations, built entirely on an AI app platform, zero developers. This book is the method, written down. If you hire me, this is the thinking you're hiring.
The contents, plainly.
- >16 chapters — from picking your first build to a 30-day launch plan
- >5 real case studies — a vehicle-check micro-tool, a B2B SaaS, a visualiser, a niche store, a subscription platform
- >The unfiltered cost ledger — what a year of building actually cost, per build
- >The prompt library — the exact prompts that did the heavy lifting
- >A 30-term glossary so you can hold your own in any dev conversation
Who it's for
You run a business. You've got ideas for tools, sites, and systems. You don't code, and you don't want to fund a dev team. This book shows you what's now possible — and the honest version, not the hype version.
Why I write about Base44 builds.
I'm Lloyd Collingham — a Base44 Architect who's shipped twenty-five real, in-production builds in a year: storefronts, fintech platforms, field-service apps and a browser game built over lunch. I write because most "no-code" content is theory and hype. What's missing is the honest method — what a year of building actually cost, what failed, and the exact prompts that did the heavy lifting. My books are that method, written down, so a business owner can build without funding a dev team.
Build It Anyway — out now on Amazon. Print and Kindle.
Authored by Lloyd Collingham · Base44 Architect